WHAT MUSEUM, operated by Warehouse TERRADA, is a unique museum that only a warehouse company could create—transforming warehouse space into a place for encountering contemporary art and architecture. The name of WHAT (WAREHOUSE OF ART TERRADA) implies the cultural value which is gleaming quietly in the warehouse, and the museum exhibits two- and three-dimensional works as well as architectural models, photographs, films, literature and installations. By showcasing artworks entrusted to Warehouse TERRADA by collectors and artists, the museum bridges artwork storage, exhibition, and engagement. Moreover, as a hub of the international art district, Tennoz, Tokyo, it serves as a nucleus for the local art community, bringing art and culture from the warehouse space to the world.

The museum stores more than 600 architectural models entrusted to us by architects and design firms, of which some are exhibited. Visitors who purchase a combination ticket for the WHAT MUSEUM exhibition will have limited access to see the models in the storage, which are usually not open to the public.

The MUSEUM SHOP sells original products such as tote bags, pouches, stationery, postcards, stickers, and other items produced for each exhibition that are only available here. The shop also offers carefully selected contemporary art and architecture books by the curator in charge.